About So Seriouz Apparel

So Seriouz Apparel was created in 2019 and has been in the works for the past six years. SSA is mainly based on the positivity and creativity of people’s unique passions & inspirations through affirmations and designs that represent overcoming obstacles and pushing through to become the best version of yourself. Our founder, Michael Damont Jones, created this with the mindset of helping people to the best they can be with a hint of style.

Meet Our Owner

Michael Damont Jones was born and raised in Virginia Beach, VA and is a passionate and purpose-driven individual living with Autism Spectrum Disorder and a Non-Verbal Learning Disorder. Although he began school with a speech/language delay, Michael with support services and family support worked hard throughout his school years and graduated with his high school diploma from Salem High School in Virginia Beach. He also went on to earn a bachelor’s degree in Business Administration from Saint Augustine’s College in Raleigh, NC. With a heart full of compassion and a mind uniquely wired for insight, he has embraced his journey with courage and authenticity. Michael believes that everyone has the potential to grow, thrive, and become the best version of themselves—and he’s made it his mission to inspire others along that path. Through his words, actions, and unwavering determination, Michael encourages those around him to see their worth, pursue their goals, and walk confidently in their own uniqueness. His story is a powerful reminder that our differences are not limitations, but strengths waiting to shine.